In today's digital world, where internet traffic volume and its quality play a key role in the success of advertising campaigns, it's important to ensure protection against malicious actions, such as internet bots. Kaminari Click technology represents a cutting-edge tool in this fight, allowing advertisers to effectively filter traffic and improve the outcomes of their campaigns.
Let's examine the mechanics of our solution based on data obtained from the Kadam advertising network.
Continuous Monitoring and Traffic Analysis
The key aspect of the technology is our solution's ability to constantly monitor. Every 15 minutes, Kadam conducts checks based on a specific set of conditions using data collected by our system, totaling 1440 checks a day. This not only allows for the prompt identification and exclusion of undesirable segments of Kadam's traffic but also maintains the overall quality at a high level.
The IVT (Invalid Traffic) metric remains within 2-3%. This indicates a consistently low level of bots within the total traffic volume, thanks to the use of Kaminari. It's important to note that advertisers do not incur financial losses for clicks identified as bot-generated, which contributes to higher traffic quality.
Active Filtering of Kadam Sources
Each month, about 33,000 traffic segments are blocked using Kaminari Click, an important part of the strategy to ensure its purity. The filtering is conducted based on detailed analysis of sources through various Kadam transmitted tags (sub1-sub10), allowing for the effective exclusion of low-quality and potentially fraud elements.
Percentages of bots by GEO and verticals for January - February 2024
Verticals. Statistics on the percentage of bots:
Verticals. Statistics with positive dynamics:
Statistics by GEO with the highest percentage of bots:
Statistics by GEO with positive dynamics:
Percentages of bots by GEO and verticals December 2023 - February 2024
The analysis of verticals and geographic distribution of bots shows that, thanks to Kaminari, their share can be significantly reduced in certain segments. For example, in the "Crypto" vertical, the percentage of bots decreased from 7% to 3.4% over three months. This demonstrates the system's effectiveness under various conditions and at different levels of threat.
Statistics for "Crypto" by month, showing that the percentage of bots decreased nearly threefold (changes in other verticals are insignificant):
We also observe the dynamics by month:
As an example, we will mention Vietnam and the USA – for them, the percentage of bots decreased over this period:
Vietnam:
USA:
Example case of traffic source optimization using SSP
In March 2024, the Kadam advertising network conducted a test launch of two platforms to compare click prices (SSP): 2412 Junnify_CU_cpcF and 2413 Junnify_CU_cpcF_adult. In the initial testing phase, platform 2412 recorded about 40% bot clicks, while platform 2413 reached 50%. Using the Kaminari system, sources generating unwanted traffic were identified and blocked. After compiling and providing a report to the partners (SSP), they took measures to exclude problematic sources on their end, leading to a significant improvement in traffic quality subsequently.
As a result, an investment of only $5 for testing quickly identified and eliminated sources of bot traffic, leaving only high-quality sources in the Kadam advertising campaign.
The process of requesting a refund from SSP
There was a case when, after detecting the provision of bot traffic by one of the SSP platforms, a report highlighting the problematic sources was formed and presented using data collected by Kaminari. Subsequently, a request for a refund was sent to compensate the advertisers for their losses.
It's important to emphasize that in such situations, it's preferable to refer to SSP platforms as "partners" to avoid disclosing confidential information.
Note on the dynamics of bot traffic
It is noted that the percentage of bots in the total volume of traffic remains relatively stable over different months. This is due to the strategy of combating bots, which includes careful selection and blocking of suspicious traffic segments. Measures are taken to minimize the impact on the quality of Kadam's traffic, allowing its volume to be maintained at an appropriate level.
Conclusion
The Kaminari Click technology proves its effectiveness in combating internet bots, providing Kadam with quality and clean traffic. Continuous monitoring, analytics, and prompt response to threats not only reduce risks but also optimize advertising campaign costs, making them more effective and economically advantageous.
