Every thousand clicks you buy should take you closer to your campaign goals—results that clients or brands actually pay for. But what if a portion of those clicks isn’t real? What if your media plan includes fake sessions, click spam, or bot traffic right from the start?
Want to find out how much you’re actually losing to fraud in your funnel? Book a demo call with a Kaminari Click expert—we’ll show you the real numbers.
Why Fraud Has Become a Priority in 2025
Media buying has become faster, more automated, and more fragmented. With DSPs, bots, scripts, trackers, and API integrations—teams have powerful tools. But so do fraudsters. Fraud today isn't just “bots from one IP.” It includes:
- Proxy devices generating fake clicks
- Emulated installs
- Spoofed browsers
- Fake in-app events
- Cloaked traffic via redirects
The main issue? Media buyers don’t see the losses immediately—they just see underperforming ROAS or unexplained budget burn.
What Fraud Reports Are and Why They Matter
A fraud report is a structured overview of your traffic, highlighting suspicious or damaging activity based on parameters like:
- IP anomalies
- Geo mismatches
- Repeated device IDs
- Timing inconsistencies (e.g. ultra-fast conversions, traffic spikes)
- Duplicate user agents
- Session durations below thresholds
These reports help media buyers:
- Identify fraudulent sources
- Compare performance across placements
- Negotiate refunds from ad platforms
- Adjust plans early and avoid scaling loss
- Kill bad traffic before it becomes a budget sink
How Fraud Reports Reduce Costs
1. Early elimination of bad combinations
Without fraud analytics, decisions are made based on CR or eCPA—both of which are already compromised if bots are involved. Fraud reports give you visibility before conversions even occur.
2. Data for negotiating with ad platforms
If you don’t have log-level evidence — IPs, timing, user agents — you can’t make your case. Kaminari Click reports are used by our clients in DSP and RTB disputes to recover spend.
3. Faster decision-making across teams
When multiple buyers operate independently, a unified fraud analytics layer lets the team compare sources and spot trends — without relying on intuition alone.
Want to see which of your sources are clean — and which are quietly draining your budget? Book a demo — we’ll show you in real time.
What Fraud Reports Look Like in Kaminari Click
Our platform delivers real-time fraud reports per traffic stream, including:
- Geo/IP filtering
- Behavioral scoring
- Device ID analysis (repeats, patterns)
- Temporal anomalies (CR spikes, frequency bursts)
- User agent breakdown
- Flagged sub-IDs with detailed rationale
Everything is explained with contextual reasoning, saving time and helping buyers stay focused on growth, not technical audits.
Reports are updated live and available in both dashboards and export formats.
Case Study: 26% Cost Reduction from Fraud Analysis
A media buying team activated Kaminari Click’s fraud monitoring on day five of working with a new source. Within hours, the report revealed:
- 31% of leads came from identical user agents
- 18% of clicks were from blacklisted IPs
- One campaign had a 90% CR—but 100% of leads were rejected by the offer
They disabled the source and reallocated the budget to two clean segments. Result:
– 26% budget savings
– CR increased from 9% to 14% at scale
Common Mistakes to Avoid
Mistake 1: Waiting 5–7 days to assess
Fraud acts instantly. If you're waiting for the “norm,” you're already bleeding the budget.
Mistake 2: Relying solely on external filters
Many platforms have surface-level rules. Fraud protection should be built into your tracker—not added later.
Mistake 3: No system-level fraud analytics
Media buyers need visibility beyond CR. Behavioral and traffic quality metrics must become part of your daily process.
Conclusion
In 2025, media buying isn’t just about creatives and bids. It’s about managing risk, validating traffic, and using real analytics.
Fraud reports help media buyers:
- Reduce test costs
- Negotiate with platforms
- Scale clean sources only
- Avoid false positives and negatives
- Increase overall profitability
Kaminari Click provides fraud reports embedded in your tracking—no integrations, no delays, no complexity.
Book a demo call—and we’ll show you how to cut media buying waste on your very next campaign.
