In ad networks, everything looks great on the surface: clicks flow, CR grows, reports stay green. But then the advertiser writes “traffic is garbage,” and the account gets banned. The market isn’t broken — fraud is.

Fraud is bots, auto-clickers, source spoofing, fake signups, and stolen attribution. The network buys “activity” that never turns into customers. As a result:

  • Advertisers lose budget and trust,
  • The network drowns in chargebacks and manual checks,
  • Honest partners look worse than the fraudsters.


How Fraud Shows Up in Networks


Impressions: pixel stuffing, ad stacking — CTR ≈ 0 while reports “glow.”

Clicks: auto-clickers, click farms — sudden spikes, landing time < 2 sec.

Conversions: fake signups, fake deposits — money wasted, LTV = 0.

Attribution: cookie stuffing, source spoofing — leads stolen by fraudsters.


What Actually Saves a Network


Not “digging through logs,” but a basic toolkit:

  • Ping validation: filter duplicates, suspicious IPs/devices before approval.
  • Transparent statuses: hold → approve/reject + clear reason.
  • Alerts: abnormal CR, duplicate waves, ASN spikes.
  • Sandbox: new sources tested with caps before scaling.

Example: after enabling ping validation, only 413 of 1000 “approved” leads were real. The rest were duplicates, VPN traffic, spoofing. Advertisers were happy, and the team stopped firefighting.


Anti-Fraud ≠ Cloaking: What’s the Difference?

People often confuse them: both “filter” traffic, but for very different reasons.


Kaminari Click (Anti-Fraud)

  • Focus: traffic quality.
  • Checks every click/lead: IP/ASN, device, behavior, lifecycle.
  • Goal: remove bots and fraudsters, preserve advertiser trust.
  • Example: showing that 30% of clicks came from DC/VPN and never reached interaction.


AdsApproved (Cloaking)

  • Focus: moderation and ban risk.
  • Safe Pages + AI Cloak block “moderator bots” and show networks a “clean” version.
  • Goal: extend campaign lifetime and reduce account bans.
  • Example: traffic flows through an aged domain; the ad account sees a “white page,” while the user lands on the offer.


The Advantages


Kaminari Click

  • Protects advertiser budgets.
  • Makes the network transparent and competitive.
  • Provides honest metrics (CR, ARPU, retention that match reality).


AdsApproved

  • Simplifies launches — fewer bans at the start.
  • Lets affiliates “survive” testing and recover spend.
  • Saves time searching for domains and configuring cloaking.


Bottom Line


Fraud won’t disappear as long as actions are paid for. But the difference in approach is clear:

These tools complement each other, but don’t replace one another: cloaking extends campaign lifetime, while anti-fraud ensures the budget doesn’t burn in that lifetime.