Sophisticated Invalid Traffic (SIVT)
Sophisticated Invalid Traffic (SIVT) is a type of fraud that generates fake traffic or clicks on online ads, harming businesses and advertisers. SIVT is distinct from General Invalid Traffic (GIVT), which is non-human activity like bot traffic. SIVT mimics genuine user behavior, making it harder to detect. Types of SIVT include scraping bots, clickjacking, click fraud, click farms, domain spoofing, cookie manipulation, competitor clicks, and self-clicking.
Signs of SIVT on a site include high clicks/views from single IP addresses, unusual locations, odd hours, and atypical browsers. Consequences include loss of advertisers, site suspension, financial loss, and damage to reputation.