Smart bidding
Smart bidding is a form of automated bidding that uses machine learning algorithms to automatically set bids for your Google Ads campaigns. The aim of smart bidding strategies is to help you get more conversions (sales, leads, etc.) at the target return on investment (ROI) you set.
How smart bidding works
Smart bidding works by using data signals and machine learning algorithms to automatically place bids that are designed to get you more conversions at your desired ROI. The algorithms take into account a variety of factors, including but not limited to:
- Your campaign's historical performance.
- The device that searchers are using.
- The time of day that searchers are searching.
- The searcher's location.
- Search queries.
- Ad relevance.
- Your competition.
There are a number of benefits that come with using automated bidding and because the algorithms are constantly learning and adjust bids based on a variety of factors, they can often get you more conversions than if you were manually setting bids.