Sessions
Sessions represent periods of user interaction with an app or website, encompassing activities like app launches, screen navigation, and actions performed within the app. They allow apps to personalize user experiences, store preferences, and enhance security by tracking user actions. For marketers, session data provides insights into user engagement, helping them gauge app performance, identify areas for improvement, and create targeted marketing campaigns. Understanding session length and frequency aids in optimizing marketing efforts, increasing user retention, and enhancing overall app engagement.