Retention Rate
Retention rate is the percentage of users who continue to use an app after a certain number of days post-install. It helps gauge app performance and user engagement over time, with higher rates indicating better user retention and monetization opportunities. Understanding retention rates helps identify areas for improvement and extend user lifetime value (LTV). Improving retention rates involves personalizing user experiences, optimizing messaging, identifying and addressing bottlenecks, A/B testing features, and prioritizing onboarding.