Remarketing
Remarketing, or retargeting, reconnects with users who have interacted with a product, service, or app. It leverages ad views, subscriptions, cart additions, or purchases to engage users. Targeting current or past users aims to maintain brand awareness and increase conversions. With the mobile app market expanding rapidly, remarketing is preferred for its effectiveness in engaging existing users over acquiring new ones.
Mobile remarketing strategies include:
- Deep linking: Redirects users to specific in-app pages, increasing engagement.
- Ad frequency caps: Avoids overwhelming users with repetitive ads to maintain a positive relationship.
- Marketing automation + analytics tools: Streamlines tasks like email marketing and provides insights for effective remarketing efforts.
Benefits of remarketing include:
- Brand awareness: Increases brand visibility among users, educating them about app offerings.
- Cost-effectiveness: Targets users already interested in the brand, reducing acquisition costs compared to acquiring new users.