Programmatic advertising
Programmatic advertising is a type of online advertising that uses complex algorithms to automatically buy and place ads.
How programmatic advertising works
Programmatic advertising platforms use algorithms to buy and place ads. These algorithms are based on a set of criteria that the advertiser provide. For example, you can target people who live in a certain area, who have visited your website in the past, or who are interested in a certain type of product. When someone meets your targeting criteria, the programmatic ad platform will automatically place your ad on their screen. This process happens in real-time and is often referred to as "programmatic bidding."
The benefits of programmatic advertising
Programmatic advertising can be a very effective way to reach your target audience. Programmatic ad platforms use algorithms to automatically buy and place ads. This means that you can save time and effort on the manual process of buying and placing ads.