Mobile Fraud
Mobile fraud detection involves utilizing various techniques and technologies to identify fraudulent actions, such as fake impressions, clicks, and installs, within the mobile marketing ecosystem. It encompasses a range of solutions and tools that aid marketers in detecting and preventing fraud. While mobile fraud protection actively blocks fraudulent activities in real-time using rules and signals, certain sophisticated fraud types necessitate advanced detection methods.
Fraud detection solutions leverage big data, real-time machine learning, and artificial intelligence to detect complex mobile fraud schemes, including click redirection, forced clicks, click flooding, click hijacking, install hijacking, install fraud from new devices, fraudulent installs hiding behind Limit Ad Tracking, and mislabeled clicks.
Advanced fraud detection is essential for combating these fraudulent activities effectively and protecting mobile marketing campaigns from financial losses and reputational damage.