Marketing Automation
Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The goal of marketing automation is to streamline, automate, and measure marketing tasks and workflows so you can increase operational efficiency and grow revenue faster.
How marketing automation works
Marketing automation software is typically used to automate repetitive marketing tasks, such as email marketing, social media posting, and ad management. With marketing automation, you can do things like:
- Automate repetitive tasks, like email marketing, social media posting, and ad management.
- Segment your customers and prospects for more personalised marketing.
- Integrate customer data from multiple sources for a complete view of each customer.
- Measure the success of your marketing campaigns.
- Improve operational efficiency and grow revenue faster.