Location Fraud
Location fraud refers to the deceptive practice of manipulating or falsifying the geographical location data of ad impressions, clicks, or transactions. Fraudsters employ various techniques like IP spoofing or utilizing false GPS data to misrepresent the actual location of a user, thereby making the ad traffic appear more valuable or relevant than it actually is. This fraudulent activity misleads advertisers into believing that their ads are being viewed by users in specific, often more lucrative, geographic areas.