Last-Click Attribution
The Last-Click attribution model credits the final touchpoint in the buyer’s journey as the influencing factor that converted a lead into a customer. What is last-click attribution? Last-click attribution measures which touchpoint, such as an ad, blog, video, or web page, the customer last clicked on before making a purchase. Example: Under the last-click attribution model, you’ll give all the credit for the conversion to the PPC ad and ignore other touchpoints (Facebook ad, organic search).