GEO-Targeting
Geo-targeting delivers tailored content or ads to users based on their location, using technologies like IP address, GPS, or WiFi. It ensures relevance, efficiency, and improved customer experience. Examples include local advertising and event marketing. Limitations include limited accuracy and privacy concerns. Best practices involve using multiple technologies, respecting user privacy, and testing campaigns for optimization. Geo-targeting can be used for SEO and to target users in multiple locations, including those on mobile devices, but targeting users outside the target market is not advisable due to wasted ad spend.