GEO-Masking
Geo masking involves fraudsters manipulating IP addresses to disguise low-quality web traffic as high-quality to inflate its market value. By misrepresenting the geographical location of traffic, perpetrators can sell it to advertisers at premium prices, especially targeting higher-value regions. This misleading practice not only deceives advertisers into overpaying for subpar traffic, but also adversely impacts the effectiveness and ROI of their digital advertising campaigns.