Fill Rate Advertising
The fill rate is a vital metric for mobile app marketers, indicating the percentage of ad requests that were successfully filled with ads. To calculate it, divide the total ad impressions by the total ad requests and multiply by 100. While achieving a 100% fill rate is rare due to various factors like ad relevance and technical issues, aiming for a rate above 85% is advisable. To increase the fill rate, consider the following strategies:
- Combat ad fraud. Use fraud prevention tools like Kaminari Click Fraud Prevention to detect and reject fake clicks and installs, safeguarding your marketing budget.
- Offer multiple ad formats. Provide ad networks with various ad sizes to accommodate different devices, increasing the chances of your ads being served.
- Ensure compatibility. Ensure your ads are compatible with different operating systems, channels, and mobile ad types to maximize their visibility.
- Optimize targeting. Continuously A/B test your ads and optimize targeting parameters like demographics and location to engage audiences effectively.
- Measure comprehensively. Analyze the entire user journey and campaign performance comprehensively using tools for mobile measurement and analytics suite to optimize campaigns for better ad fill rates and user acquisition.