Daily Active Users
Daily active users (DAU) is a metric that measures the total number of users that log in and engage with your product daily. An “active user” refers to one unique user logging in. Tracking daily active users can provide insight into the number of people who use and value your products or services.
Why is it important to measure DAU?
What’s rather important to keep in mind is that you measure daily active users to understand what your customers are using your product for. You may have an idea as to what you think they should be doing, but in reality, it’s not until you measure and analyze data that you’ll uncover how your product is being used. SaaS brands alike need to understand this metric to uncover areas for improvement and spot when and where churn is about to happen. Doing this will reveal hurdles, drop-off points, and features in your product that may not be necessary, or too complicated. Marketers also use it to properly shape your campaigns in the future towards the most popular aspects of your product among different demographics.