CPA Fraud
CPA fraud (cost per action fraud) is a type of click fraud where fraudulent actors manipulate the mobile attribution process to earn commissions for actions that real users did not actually complete. This fraud can take many forms, including the use of bots, click injection, and device spoofing. In some cases, fraudsters may use these methods to artificially inflate the app install or in-app event numbers to earn more commissions from advertisers.
One of the most common methods of CPA fraud is through the use of bot traffic. Fraudsters will use a network of bots to simulate real user activity and generate fraudulent conversions. For example, a bot might simulate a user clicking on an ad, completing a form, or making a purchase. The publisher will then be paid for the fraudulent action, even though it was never taken by a real person.