Cost per mille (CPM)
Cost per mille (CPM), sometimes referred to as cost per thousand impressions, is a pricing model where advertisers pay a fixed rate for every one thousand times their ad is displayed to users, regardless of whether the users take any specific action.
CPC vs. CPM
In the realm of digital advertising, there are a number of cost models that marketers can choose from. The cost per click (CPC) and CPM pricing models are oftentimes weighed against one another.
CPC offers a direct link between investment and tangible actions, making it suitable for campaigns aiming to drive specific user interactions. On the other hand, CPM emphasizes broader visibility and brand awareness, making it a preferred choice for campaigns that prioritize reaching a wider audience without necessitating immediate engagement.