Cost Aggregation
Cost aggregation refers to the process of collecting and summarizing cost data from various sources, such as ad networks, publishers, and ad channels, into a single, unified view.
How can cost aggregation benefit mobile marketers?
Cost aggregation can benefit mobile marketers in several ways:
Improved transparency By aggregating cost data from multiple sources, mobile marketers can get a clear, comprehensive view of their cost structure, including how much they are spending on each campaign and partner. Having a comprehensive view allows them to make informed decisions about their advertising spend and optimize their campaigns for better results.
Better decision-making With all cost data in one place, mobile marketers can compare performance across different campaigns and identify areas where they can optimize their spending to improve performance. Thus, cost aggregation can help marketers make data-driven decisions and maximize their return on investment (ROI).