Conversion Tracking
Conversion tracking is a crucial aspect of pay-per-click (PPC) advertising. It involves measuring and analyzing the effectiveness of PPC campaigns by tracking the actions that users take on a website after clicking on an advertisement. This allows advertisers to determine how well their campaigns are performing and make necessary adjustments to optimise their efforts and increase conversions.
What is a conversion?
A conversion is any desired action that a user takes on a website after clicking on an advertisement. This could be anything from purchasing a product to signing up for a newsletter.
Advertisers set specific goals for their campaigns, such as increasing website traffic or generating leads, and track conversions to see how well they are meeting these goals.
Why is conversion tracking important?
Conversion tracking is important for several reasons. It allows advertisers to measure the return on investment (ROI) of their PPC campaigns. By tracking conversions, advertisers can determine how much revenue is generated from their PPC efforts and compare it to the cost of the campaign. This allows them to see whether their campaigns are profitable and make necessary adjustments to optimise their ROI.