Click To Install Time
Click to install time, or CTIT for short, describes the interval of time between when user clicks on an ad and an app is opened. It’s a very handy metric to look at in detecting and preventing mobile ad fraud perpetrated by bad actors looking to fake last clicks.
What is it?
CTIT is a type of distribution modeling that is used in the detection of install hijacking and click flooding.
While install hijacking CTIT analyses typically looks for a volume of installs during the first 3-10 seconds after the click, click-flooding CTIT analysis looks for nearly flat distribution at scale between hours 2 and 24, as well as between days 2 and 7 after install.