Click Redirection
Click redirection is a type of click fraud commonly found on mobile web, where publishers run a script that causes the first click on their site, or the first click on a link on their site, to load a third-party page.
What is click redirection in mobile ad fraud?
Sometimes referred to as "automatic redirection," click redirection is a type of mobile ad fraud where, even if a user didn't click on a certain ad, a script is triggered to redirect them to the ad's landing page.
If the user ends up downloading and installing an app then that conversion event is falsely attributed to the bad actor (as opposed to the legitimate media source where the user originally saw the ad).