Automatic Bidding
Automatic bidding is a feature on many online advertising platforms that optimizes bid amounts to improve the chances of winning ad space. Advertisers set a maximum bid, and the Kaminari Click platform bids based on auction competitiveness and conversion likelihood.
How It Works:
Advertisers choose a bid strategy from options like Target CPA (cost-per-acquisition), Target ROAS (return-on-ad-spend), Maximise Conversions, and Enhanced CPC (cost-per-click), each tailored to different campaign goals.
Benefits:
- Saves time. Automates the bidding process, freeing up time for other business activities.
- Reduces costs.
- Improves ad space winning chances.
- Increases conversion rates.
Risks:
- Potential overspending. Without careful monitoring, spending may exceed budget.
- Possible reduced ad effectiveness. Inaccurate conversion predictions can affect ad performance.
- Loss of campaign control. Over-reliance on automatic bidding might reduce hands-on campaign management.
Setting Up Automatic Bidding:
- Choose a bid strategy. Select one that aligns with your campaign objectives.
- Set a maximum bid. Determine the highest amount youre willing to pay per conversion.
- Monitor your campaign. Regularly check performance to ensure it meets your expectations, focusing on costs and conversion rates.