Advertisers
Mobile ad networks link app advertisers with publishers to fill ad spaces with advertiser demand, playing a crucial role in the mobile advertising sector by enhancing advertisers reach, campaign engagement, and app installs. Advertisers typically utilize around seven ad networks to maximize their campaigns effectiveness, depending on their budget and team size. The selection of ad networks is vital, with reliability and results being key factors. The Trackier Performance Index has been a benchmark for identifying top mobile ad networks since 2016.
Traffic quality is another consideration, distinguishing between direct traffic from ad networks and indirect traffic from affiliates, which may vary in quality and control over ad placements. Direct ad networks offer closer publisher-advertiser relationships, potentially reducing fraud risk and ensuring more stable publisher income.
Mobile ad networks provide diverse ad types—like video, social, and native ads—catering to various advertising strategies and audience segments. Certain networks specialize in video ads, known for their engaging nature and higher conversion rates, while others, including major platforms like Facebook and Google, offer video among various ad formats.