Ad Delivery
Ad delivery refers to the process of delivering advertisements to the intended audience through various channels, such as websites, social media platforms, or email. In the context of pay-per-click (PPC) advertising, ad delivery refers to the process of serving ads to users who have shown interest in a particular product or service, based on their online search behaviour or other factors.
Types of ad delivery that are commonly used in PPC advertising
Real-time bidding (RTB) is an automated process that enables advertisers to bid on ad impressions in real-time, through an ad exchange. RTB uses algorithms to match the right ads to the right users, based on the user's online behaviour, location, and other factors. RTB allows advertisers to target specific audiences, which can improve the relevance and effectiveness of the ads.
Cost-per-click (CPC) is a pricing model that charges the advertiser every time a user clicks on an ad. In CPC ad delivery, the ads are served to users based on the keywords they have searched for or the websites they have visited. The advertisers set a maximum bid for each keyword, and the ads are displayed to users based on the bid amount and the relevance of the ad to the user's search query.
Cost-per-impression (CPM) is a pricing model that charges the advertiser for every thousand impressions (views) of an ad. In CPM ad delivery, the ads are served to users based on the user's location, demographics, and other factors. The advertisers set a maximum bid for each impression, and the ads are displayed to users based on the bid amount and the relevance of the ad to the user's interests.