Ad Creative
Ad creative, also known as mobile ad creative when related to mobile devices, refers to the visual and textual elements of an advertisement designed to capture the target audience's attention and persuade them to take a specific action. An ad creative plays a crucial role in determining the success of an advertising campaign, as it helps attract more clicks, generating higher engagement rates and ultimately leading to more conversions.
Ad creative may include images, videos, animations, text, and other interactive elements to convey a message and promote a product or service. A great ad creative helps catch the attention of your readers, educates your readers about what you're offering and who you are.
Most importantly, it guides them to taking the next steps to convert from a lead to a customer.