How long does it take to realize your advertising traffic is poisoned? The answer is not weeks. Not months. Sometimes, all it takes is five minutes and an honest dashboard.

At the start of this case study, the numbers spoke for themselves: 64% IVT on Day One. This wasn't "borderline risk," or "statistical noise" - it was systemic fraud that was demolishing the economics of the entire flow. And if you continue to treat this as just a "high percentage," your business is heading for a dead end.

The Illusion of Control: Numbers, but No Solutions

On November 14th - the first day after connection - the data was clear:

  • Good traffic: 30.88% 
  • IVT: 64.03% 
  • Over 12 million invalid hits per day

Formally, the traffic is flowing. Formally, impressions are recorded. Formally, reports reconcile. Factually, the analytics are infected, decisions are made blindly, and scaling is impossible. This is the core problem with fraud: it doesn't just steal your budget - it robs your business of its compass.

The Turning Point: When You Eliminate Fraud Instead of 'Tolerating' It

What happens when you start filtering the fraud instead of "living with it"? After filtering was activated, the dynamic became predictable. This predictability is the main signal that the process is working correctly.

Day by day:

  • 15.11 – IVT 48.76% 
  • 16.11 – 39.92% 
  • 17.11 – 33.24% 
  • 18.11 – 10.05% IVT, Good traffic 82.07%

Note these critical details:

  • The traffic source did not change.
  • The flow wasn't "axed" for the sake of aesthetics.
  • The volume wasn't zeroed out just to get pretty percentages.

Only one thing changed: the quality of the incoming signals.

Why the Result Appears So Fast

Fraud is not chaos. It consists of repeatable patterns that are highly visible within large datasets. In a public context, we can say this: at Kaminari Click, we work with the fundamental indicators of invalid traffic - behavioral anomalies and the repetition of suspicious scenarios.

When these signals are cleanly separated from the "Good" traffic:

  • The numbers stop fluctuating chaotically.
  • Analytics begin to reflect reality.
  • Scaling decisions become data-driven again.

That's why the initial effect is visible within the first 24 hours, not "once the statistics accumulate."

The True Cost of Fraud Is Not 64%

It's convenient to measure fraud in percentages. But this is the most dangerous form of simplification. The real cost of IVT is measured in:

  • Erroneous scaling decisions that cost you months of work.
  • The loss of faith in your own data.
  • The inability to pinpoint where the actual problem lies: the product, the source, or the analytics.

When IVT drops to 10%, it's not just your budget that wins. You win back Control.

Five Minutes Is Not About Speed. It's About Priority.

The integration takes about 5 minutes, not because we "save time." It's because fighting invalid traffic is not a six-month R&D project; it is basic traffic hygiene. If that hygiene is missing, everything else loses its meaning.

Protect your spend. Trust your data. Book a demo and check your traffic.