“We’ve got it under control. The offer handles fraud.”
“If needed, we can always find it in the logs.”
“We’re not scaling yet — we’re focused on building our partner base first.”
Sound familiar?
When we started analyzing the setup of this particular ad network, everything seemed fine on the surface. Traffic was flowing, partners were active, offers were converting. But under the hood, the numbers didn’t add up. Budgets were off, advertisers were complaining about traffic quality, and there were too many questionable chargebacks.
We asked for access to the logs and began a deeper review.
The first issue became immediately clear: conversions were being marked as “approved” instantly, with no validation steps. Everything coming from the offer side was automatically accepted as a legitimate lead — no hold statuses, no rejections.
On top of that:
- Many leads had missing or duplicated device IDs
- Click IDs were being reused
- The same IP was used across hundreds of submissions
One offer, in particular, showed a conversion rate of 64%.
Even in incentivized verticals, that's an obvious red flag. But it was being treated as “well-performing traffic.”
After enabling a basic fraud filter at the ping stage, the results were eye-opening: of the 1,000 leads submitted in a single day, only 413 passed the first validation layer. The rest were flagged as:
- Duplicates
- IP spoofing
- Repeated device IDs
- Fake user agents and suspicious click patterns
The network had been paying for all of it — both financially and in lost trust.
What We Fixed in Just 15 Minutes
- Activated lead validation during the ping phase
- Implemented structured lead statuses: hold, approved, rejected
- Enabled tracking of repeated clicks based on IP and device ID
- Set up adaptive postback templates per offer via a no-code UI
- Connected alert systems for abnormal spikes in CR and traffic patterns
Within days, results followed:
- Complaints from advertisers stopped
- Transparency in reporting improved
- Traffic quality became measurable
- The team confidently began scaling to new sources
Why This Isn't Just One Network’s Problem
If your network:
- does not use a ping stage to pre-screen traffic
- lacks intermediate statuses for leads
- does not track suspicious behavior by IP/device/session
- has no visual fraud analytics
…then you are most likely paying for invalid traffic — without realizing it.
How We Address This at Kaminari Click
We’ve integrated fraud prevention into the core of the tracking architecture, rather than adding it as a patch later.
Our system provides:
- Ping-stage validation for early detection
- Lifecycle segmentation for every lead
- Behavioral tracking of clicks and devices
- Real-time fraud monitoring dashboards
- Adaptive S2S templates — with no developer involvement
Want to Know How Much Fraud Passes Through Your System?
We’ll connect your network to our infrastructure and show you, with data, where budgets are being lost and how to fix it — fast.
15 minutes is all it takes to uncover insights that could save you weeks of manual QA and uncertainty.
Fraud should not be an invisible problem. We make it visible and actionable.